Help Ensure Beads of Paradise NYC Makes It To 40 (& Beyond!)
Beads of Paradise Needs Your Help!
Hello to all of our wonderful customers and friends! We know times are difficult for everyone right now in this uncertain world, and we cherish providing the vibrant, happy space you can come to when you need a little pick-me-up.Unfortunately, things are also pretty dire for small businesses, and we could use your help to ensure our ability to keep our doors open. For 39 years we’ve been honored to be a unique part of the NYC community, and we have every hope of continuing to be that little wonderland in your life for a long, long time.However, since the beginning of 2025, our business has been affected by the double whammy of a significant drop in income paired with rising costs. Despite our best efforts, we have found ourselves falling deeper and deeper into debt. This substantial decrease in day to day sales at our Union Square location is calling into question whether keeping our brick and mortar store open is sustainable.
If you're looking to bring a little late 90's - early 2000's style into your wardrobe, whether you were around for it and delving into for nostalgias sakes and revisiting favorite styles OR you're Gen Z or below and you're brand new to rocking the fashions of 20 years ago, we've dug through our website and created new designs that evokes those times and styles. Bring on the shells, the mala / power bead bracelets, the charms, the butterflies, y-and lariat style necklaces, bucket hats, the hoop earrings, the chunky rings, silver everything, and on and on.